Zimpli Kids has launched its latest outdoor toy for the summer, The Slime Blaster to ‘extremely positive early reactions.’
The team is confident that the new Slime Blaster can reach the status of number one best-seller, thanks to the support the launch has seen from National TV advertising and YouTube marketing.
The Slime Blaster will be featured across more than 15 leading children’s magazines in May as new subscriber free gifts, competitions and more.
“We anticipate the Slime Blaster Gun to be a huge success this summer,” said Grace Astin, sales account manager at Zimpli Kids tells ToyNews.
“As we all know, slime is trending massively at the moment and as a result of this, combined with the amount of viral traction on YouTube, we have seen a huge increase in demand for our products.
“We feel the Slime Blaster is the perfect addition to extend our unique range of products further, as it brings together summertime water fights and the huge global trend of slime – allowing for a lot of slimy outdoor fun.”
The Slime Blaster has been described as the product to ‘take water fights to the next level,’ this summer. Kids can simply add water and slime to the tank, shake to create the slime and then let loose.