Vicki Marler-Hausen launches own toy industry agency, Elmer Marketing

Former Bandai and Bladez toyz marketing manager Vicki Marler-Hausen is setting up on her own with the launch of a new toy industry marketing agency, Elmer Marketing.

The new outfit has been launched to offer services to toy companies as they launch products, plan trade shows and construct media campaigns.

With over 16 years’ experience in licensing and marketing, Vicki has been a go to name for advice on all elements of the marketing mix, understanding the breadth of the industry’s product categories from nursery and pre-school to tween and retro.

Marler-Hausen has seen vast success while working with the likes of Thomas & Friends, Tamagotchi, Hot Wheels and Monchhichi.

“I feel the time is right to embark on fresh challenge in the industry I love and I am very excited to see how Elmer Marketing evolves over the coming months,” she said.

“I view myself as a Trade Marketing specialist who is very well connected, passionate and driven, as well as skilled in making modest budgets work really hard to deliver great results.

“I am looking forward to welcoming clients on board so we can work on fun projects together and really make a difference. I am counting down the days to the Toymaster Show later this month, where I will be available if anyone would like to chat abut opportunities.”

Elmer Marketing can be contacted via email at and more information can be found on the company website

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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