John Adams builds Rubik’s brand with new titles Flip and Battle

John Adams Leisure has launched two new products in the Rubik’s puzzle range: Rubik’s Flip and Rubik’s Battle.

The past 12 months have been billed as Rubik’s biggest since the cube’s initial craze in the 1980s, with the ever green puzzle enjoying a wealth of consumer, media and industry success.

Most recently Rubik’s won the retro toy of the Year category at the annual Toy Industry Awards.

This year sees John Adams continue to promote Rubk’s core products and events along with building on last year’s successes of the Rubik’s Junior launch, a range of animal-shaped beginner puzzles for kids aged four and upwards.

Joining the portfolio, Rubik’s Flip is a tile based strategy game while Rubik’s Battle is a quick-thinking card game based on the Rubik’s cube colours. Both will be available this spring.

Lynette Norris, marketing manager at John Adams Leisure, said: “We are thrilled with the success Rubik’s achieved in 2017, and early indications are strong that the popularity of Rubik’s is set to continue.

“People who grew up with Rubik’s are now rediscovering it with their own children, gift-buyers want a recognised and quality brand, and the price point of Rubik’s products makes it accessible to most budgets.

“We feel the new products will offer fans and consumers another way to experience the fun and puzzling world of Rubik’s.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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