Addo Play eyes global growth with Fingerlings licensed line

Addo Play has outlined its plans to expand its worldwide reach with the unveiling of a swathe of new brands this month, including its WowWee Fingerlings licensed line.

The firm will be bringing more than 200 SKUs to this year’s Distoy event in London where it will showcase the likes of its Nick Jr Ready Steady Dough, Pitter Patter Pets mechanical plush, Unique Boutique dress-up and more.

Addo Play has reported ‘exceptional international interest’ in its brands since they were first unveiled to the industry two years ago.

“With the introduction of our licensed Fingerlings lines we are hoping to entice even more visitors to see our new extensive range of brands,” said David Martin, joint managing director at Addo Play.

Addo Play will be showcasing its entire autumn/winter 2018 line at The St Ermin’s Hotel in London from May 29 until June 1, in room 114.

“We look forward to exhibiting for the third time at Distoy and welcoming visitors to our inspiring play showroom in St Ermins.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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