The BTHA teams with Fundamentally Children for new Toys as the Tools of Play initiative

The BTHA has partnered with Fundamentally Children to launch a Toys as the Tools of Play benefits framework, part of its campaign to promote the value of play for children.

The new initiative is an extension of the association’s Make Time 2 Play campaign and will help companies identify the play benefits of their products for children’s development.

The checklist includes a breakdown of the different categories of toys and the different benefits of play that children may develop at different stages of their childhood.

Physical, social, creative, emotional, behavioural and inquisitive are the six benefits the checklist has been broken down into.

Natasha Crookes, director of public affairs and communications, said: “For years members of the BTHA have contributed to the development of millions of children through the products they develop.

“They have also supported our Make Time 2 Play campaign, which aims to promote the importance of play to parents and carers. The understanding of the benefits of play and the impact playing has on child development is becoming more and more popular and important to consumers, so we hope this checklist will be a simple way for toy companies to demonstrate to parents the benefits their toys can encourage in childhood.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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