Fiesta Crafts supports Chinese government policy to add creative play to school curriculum

Fiesta Crafts is taking an active role in encouraging a new government policy to add creative play to schools in China.

Fiesta representatives Andrew Bacon and Valeria Miglioli were invited to give a speech at the 2018 International Education Exchange Forum, organised by the local government of Heyuan City, China.

The pair were brought in to represent the UK among a panel of European companies to identify strategies towards encouraging kids to learn through play. It has been spurred by a new policy in China designed to revolutionise the way in which children are taught in schools.

Over 600 delegates, including many government officials, Chinese and German education experts and school teachers attended the forum where they heard Bacon deliver a keynote on the Importance of Creativity and Imagination in Early Years.

He said: “This forum has proved to be a fantastic learning experience for everyone and has for sure improved global understanding of early years’ play. We were very proud and excited to represent the UK.”

Following the event, there were tours of local infant schools to see first hand how Chinese schools use toys.

Valeria Miglioli, product development manager, Fiesta Crafts, added: “During the visit to the school we had the amazing treat of sitting in with a nursery class who were giggling along to a Big Bad Wolf puppet show – all in Chinese – by a teacher using our very own Hand and Finger Puppet Sets.”

Organisers have suggested that this will now become an annual event, working in tandem with the government’s implementation of major policy changes in how toys can aid learning in schools.

It is hoped that there will be many more schemes for collaboration with schools in China, helping their children benefit from the learning opportunities that many children in the UK already enjoy.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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