US: Amazon, Sensible Object and Wicked Vision among 54 new Toy Association members for 2018

Amazon, Sensible Object and Wicked Vision are among the slew of 54 new members to have joined the Toy Association since the start of the year.

These organisations now join more than 950 members companies, including manufacturers, distributors, retailers and others, that drive the $27 billion US domestic toy market.

The list of new members spans big name retail platforms through to smaller manufacturers and distributors, such as the British-born outfit Sensible Object. The list of new members highlights the international reach of the TA as well as the global and US market plans of many international firms. The full list can be found at

“As the toy landscape evolves, we are continually committed to helping our members navigate today’s environment,” said Ken Ebeling, executive vice president of strategic development and member services.

“The Toy Association supports members’ businesses through a variety of initiatives including strong advocacy, business-building events and resources, and by promoting the toy industry and the value of play.”

Toy Association members include manufacturers, retailers, distributors, licensors, inventors and other businesses that bring ‘the joy of play to children.’

Steve Pasierb, president and CEO of The Toy Association, added: "On behalf of everyone on The Toy Association team, welcome to our 54 new members, We look forward to supporting your business and helping you prosper."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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