IMC Toys announces new games for AW18

IMC Toys has announced new additions to its range of family games for the Autumn/Winter season, 2018.

Truth Detector leads the line-up, as a family game that sees families interrogating each other in a game of truth.

Also on the way is Plumber Clash, a new suspenseful action game.

Finally, Boom Ball targets children from six and up, available now.

The new additions to the IMC games portfolio will be supported with strong media investment with over 800 TVRs planned in for October to December. 

In addition to a heavy-hitting media campaign, the range will be supported with a strong digital campaign, as well as being present at experiential consumer events; influencer marketing will also be central to game launches.

IMC Toys is a leading manufacturer of toys spanning across a variety of categories. Boasting a broad portfolio of successful in-house brands, including Cry Babies, Baby Wow, Bloopies and Club Petz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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