Hasbro has launched an exclusive range of My Little Pony merchandise at Tesco stores, including new toys and plush from Golden Bear.
The new range, which comes under the Playskool Baby brand also features apparel, bedding and toilet training products.
The new infant range will be a key part of Tesco’s Nursery offering and will be supported on Tesco website, magazine, in-store and across other key customer communication. The new range features in Tesco’s current Baby Event with significant marketing support.
“Hasbro is excited to partner with Tesco and Licensees to bring the first My Little Pony infant & toddler range to market,” said Holly Oldham, consumer products director at Hasbro. “My Little Pony has 35 years of heritage and multi-generational reach so we know this range will appeal to both parents and grandparents who have fond memories of My Little Pony.”