William and Kate’s Royal Baby fever hits Hamleys in new Spin Master partnership

As excitement builds around another Royal Baby, Spin Master has partnered with Hamleys to launch a royal Baby Shower themed competition with Luvabella.

Visitors to the Hamleys flagship store on London’s Regents Street will have the chance to win one of ten Luvabella dolls.

To take part, entrants will need to take a selfie in the specially created Baby Shower set on the second floor, predict if they think that William and Kate’s third child will be a Prince or a Princess, along with the name and weight of the royal newborn.

Entries are required to be placed via Hamleys Official Instagram page using the contest hashtags #princessluvabella or #princeluvabeau before the official announcement of the new arrival.

Grant Yulli, senior marketing manager for Hamleys, said: “We love a royal occasion at Hamleys, and the arrival of a new prince or princess is definitely something to celebrate.

“The Luvabella doll is one of our top selling toys and we are thrilled to be launching the Luvabella Baby Shower competition. It’s also a brilliant way to get our customers involved in this exciting national event.”

Charlotte Yates, senior brand manager for Spin Master, added: “We are thrilled to team up with Hamleys to enjoy the anticipation of the new arrival and celebrate once the new baby finally arrives.

“Luvabella is the perfect baby doll for children who would like a realistic and lifelike prince or princess of their own, so these prizes will be sure to make some little ones as happy as the royal parents themselves.

“With Luvabella you can discover so many baby surprises and not yet knowing whether Kate and William are expecting a prince or princess will be a wonderful surprise in itself.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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