Hasbro has promoted Foye Pascoe to president, European sales and marketing, a role that will see her head up sales and marketing across the region.
She replaces Mark Hoijtink who has decided to leave Hasbro after 11 years in order to pursue new opportunities.
Pascoe boasts nearly 30 years’ experience at the toymaker, having begun her career at Hasbro in 1990 as brand manager in the UK.
She has held various leadership positions in the region, including sales and marketing director for the UK and Ireland, the head of European marketing services and the UK and Ireland’s general manager.
More recently, Pascoe has been leading the services and distribution teams across multiple European markets.
“Foye brings a deep understanding of our brands and great commerciality to this role, and we are confident that with our teams across Europe, she will take our business in the region to new levels of success,” said Wiebe Tinga, chief commercial officer, Hasbro.
Pascoe is the vice chair of the British Toy and Hobby Association, the acting chair of the board for the Toy Industries of Europe, and the chair of the Toy Trust, the industry charity founded by the British Toy and Hobby Association that provides funding to disadvantaged and disabled children in the UK and abroad.