Hama launches YouTube channel

Hama has unveiled a new pivot to video with their recently launched YouTube channel.

The launch follows the debut of Hama’s latest TV advertising campaign, which has received a positive response from retailers and customers in its first week.

The YouTube channel will serve as a platform for never before seen design ideas and design tips.

“Hama has had a great start to 2018, with the latest YouTube launch being just another element of the consumer marketing push we have planned for 2018,” said David Allen, marketing and sales director at DKL.

Alongside the new YouTube channel, there is also a new instore promo video for retailers, to enhance retailer’s merchandising opportunities.

You can view Hama’s content below.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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