Trunki celebrates ‘soaring international sales’ that sees firm leap back into profit

Magmatic, the company behind the popular Trunki brand, has posted ‘soaring international sales’ that has seen them leap back into profit.

The Bristol-based company, founded by Rob Law in 2006 and known for its children’s ride-on suitcase, increased international sales by 17 per cent posting total sales £9.3m for the year ending December 2017.

Growth across the EU has been particularly strong, up by 29 per cent, while Magmatic also experienced significant success in fast-growing markets such as China and Russia.

International sales now represent 57 per cent of the business with Trunki having been sold in more than 100 countries worldwide.

The company saw earnings rise to £517,000 compared to a loss of £110,000 the previous year.

Backed since 2013 by BGF, Trunki and Magmatic’s other range of innovative travel products are sold in leading UK retailers such as John Lewis, Amazon, Argos and Boots. A fifth of all three to six year olds in Britain own a flagship Trunki suitcase.

The latest results mark a successful year for the company following a costly four-year legal battle against copycats which culminated in a disappointing Supreme Court ruling for Magmatic.

Rob Law, founder of Magmatic, said: “We’re delighted to have swung back into profit and particularly pleased that our international growth continues apace.

“In challenging times, we have made great strides into new and existing territories where children around the world have been taking Trunki to their hearts. We look forward to extending our reach through strategic partnerships, particularly in markets such as the US.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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