Play Visions to bring Emzo Kawaii Squeezies into North American

Play Vision Inc. has partnered with Emzo Kawaii Squeezies to bring the pocket-money collectables brand to North America.

Play Visions will handle sales and distribution for the collectables that have been manufactured by New Dimension Toys.

“Emzo Kawaii Squeezies will be a great addition to our growing roster of blind bag collectables,” said Mark Chernick, president, Play Visions Inc. “The slow-rise collectable trend has significantly grown within the last year and we are thrilled to be able to squeeze our way into this market.” 

“Emzo Kawaii Squeezies is the original slow-rise collectable to be introduced in the North American market,” said Greg Ross, VP of special projects, New Dimensions Toys. “As the brand continues to grow we are excited to be expanding our distribution with the team at Play Visions Inc.”

Emzo Kawaii Squeezies product line includes unique and fun characters ranging from tasty treats, adorable animals and the latest girl’s accessories collection. Emzo Kawaii Squeezies currently has new collections in the early stages of development set to be released later this year. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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