Fundamentally Children partners with Theodora Children’s Charity to launch #Fun4All campaign

Fundamentally Children has detailed its new partnership with the Theodora Children’s Charity for the new campaign, #Fun4All.

The campaign aims to break down the barriers to play, making it accessible for all children.

Launching in April, #Fun4All will showcase a range of products which help to overcome these barriers through expert articles, social media promotion and more, Theodora Children’s Charity is on board to help extend the reach of the campaign.

Theodora Children’s Charity works to improve the wellbeing of children in hospitals by providing performers called Giggle Doctors. The Giggle Doctor programme visits over 33,000 children a year at 25 hospitals, three hospices and two specialist care centres.

As part of the campaign, Fundamentally Children will be offering a monthly prize bundle to one reader. This bundle will be duplicated, so that each of the products also goes to the charity to help with their work.

Amanda Gummer, MD and founder of Fundamentally Children, said: “Our last campaign reached 100,000 consumers and #Fun4All is set to go even further as we team with this fabulous charity to break down the barriers to play together.”

A statement from the Theodora Children’s Charity, added: “We are really pleased to be partnering with Fundamentally Children on the #Fun4All campaign to raise awareness of the power of play and how important it is for children.

“Our giggle Doctors ensure that play, and all the benefits that come from it, are accessible to all children regardless of how unwell they are.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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