The Entertainer is to launch an extensive spring retail campaign around the popular animated family show, Masha and the Bear.
In partnership with Animaccord, The Entertainer will set up Masha and the Bear branded POS displays featuring the characters from the series as well as host interactive meet and greet events with the Masha costume character.
The campaign will also feature various online and email activities such as social media contests with prizes from Animaccord partner, Simba Smoby toys. The previous joint campaign with The Entertainer almost tripled the sales of Masha and the Bear toys from the Simba Dickie Group in the EMEA region.
Lianne Barber, senior marketing and licensing manager of The Entertainer, said: “The Entertainer is pleased to have the opportunity to focus on Masha and The Bear again for a four week campaign.
“Last time the results more than exceeded our expectations and we look forward to seeing similar results for this campaign.”
Richard Belford, sales director of Simba Smoby Toys, added: “The Entertainer has been a key retail partner and supporter of the Masha and The Bear toys range since its launch in 2016 and is a real destination for Masha fans.
“This two part joint campaign will really create a sense of retail-theatre at Entertainer stores, which will drive sell through of the toys and new lines and Q4 2018.”