MGA’s Isaac Larian rallies hope for TRU with GoFundMe campaign

MGA’s Isaac Larian has doubled down efforts to rescue Toys R Us from liquidation through a new GoFundMe campaign.

He and a group of investors have so far pledged over $200 million to rescue more than half the more than 700 stores across the US that now face closure.

The MGA boss is looking to raise a further $800 million in order to make a $1bn bid to acquire ‘all or some Toys R Us assets through the bankruptcy process.’

Larian has thrown in a number of incentives to encourage people to join the campaign and pledge. For those who pledge $50 to $99, Larian is offering a special edition Num Noms toy, while a pledge of $100 to $499 earns you a Special Edition LOL Surprise toy.

$500 to $999 will get you Special Edition Little Tikes Cozy Coupe and prizes for pledges continue to ramp up with store naming rights and a star invite to a grand reopening party at a local Toys R Us for a pledge of more than $10 million. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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