US: Will Amazon move into empty Toys R Us sites?

Amazon is weighing up whether to buy sites from Toys R Us, reports have suggested this week.

The move arrives as Toys R Us details its plans to shutter its business in the US.

According to the Telegraph, Amazon would not keep the Toys R Us branding if it were to buy the store locations, but instead look to turn them into its own facilities.

It will be the latest in Amazon’s ongoing plan to expand its physical retail space in the US, having already brought Whole Foods with around 470 stores and having opened more than a dozen Amazon Book stores.

However, it is not clear how many of Toys R Us’ more than 700 US stores it was said to be considering.

Amazon has so far declined to comment on the reports.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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