Outdoor Toy Awards unveils 2018 plans

The award show that highlights the best in outdoor play ahead of the Summer season has announced plans for its awards final taking place on June 20th.

The awards final will see the spotlight thrown onto ten toys, each one crowned champion in their category, with every shortlisted toy put through its paces by over 50 Toyminators aged five-14 in our dedicated outdoor play space.   

The industry experts group, Toyology, that organises the event has also signed a new partnership with DC Thomson Media. Through their EPIC and Sweet magazines the Outdoor Toy Awards will reach an even wider audience with competitions and content on their magazine pages in the issues running into the summer holidays as well as activity on social channels.

YouTube sensations Amazing Arabella and Jaadin the Kid will host the awards and share the created content with their legions of fans.

The pair’s mum, Shadia commented on the news, saying: "We’re delighted to be a part of this event, Kids love outdoor play and these latest toys are really the cream of the crop, we can wait to put them through their paces. These awards are great for inspiring kids to get out of the house to burn off some energy; keeping them entertained throughout the long summer holidays."

“With Arabella and Jaadin on board we’re going to be taking the awards out to the biggest audience yet, we couldn’t be more thrilled to have such great talent on-board to spread the word. We’re counting down the sleeps right now,” added Peter Jenkinson, founder of the awards. 

The Outdoor Toy awards final will be live-streamed via Facebook where the ten winners in each category will be announced (alongside the runners-up). The show will also be available to watch on YouTube after the fact.

“We’re thrilled to be part of this outdoor adventure. Getting kids outdoors and active and having loads of fun is totally aligned with the messages from our magazines, we’re even hoping to get a trampoline installed in the offices very soon,” added Kirsty Matthews, head of magazine marketing at DC Thomson.

 Social media activity will support the awards in the run-up to the event.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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