Magic Box Toys is gearing up for its second big marketing push for its latest collectables line SuperZings this Easter.
Extra TV advertising will hit terrestrial and satellite channels throughout the Easter holidays taking the total campaign to over 1600 TVR’s. In addition, Magic Box is embarking on a comprehensive campaign with Fun Kids Radio which includes two weeks of spot ads, a competition with regular on-air mentions, 100,000 MPU banners, editorial, newsletter inclusion to over 25,000 parents and social media promotion.
A video advertising campaign via Gameloft – the world’s number 1 mobile game publisher – will generate 1 million video impressions via Gameloft kids’ application games. Gameloft has 1.4 million UK unique users in the kids 0-13 category and publish 50 of the most popular digital games in the UK.
“We were thrilled with the launch success of SuperZings and our ongoing commitment to marketing will continue to create buzz and excitement around the brand, ensuring it continues to be a popular collectable range through the school holidays,” said Ben Harper of Magic Box.
Sampling activity continues for the Easter holidays where children will be able to get their hands on SuperZings at Gulliver’s and Diggerland theme parks, as well as pop up sampling locations throughout the UK. Gulliver’s is also including SuperZings in their birthday party goody bags and accommodation welcome packs.