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Funko appoints chief marketing officer and SVP of ecommerce

Funko has appointed a new chief marketing officer and senior vice president of ecommerce in the shape of Molly Hartney.

In this role, Hartney is responsible for optimising the company’s marketing and digital presence, building brand strength and driving sales through all channels as it continues its efforts to grow and scale.

“Molly will play a pivotal role in leading the development of Funko’s brand strategy across all consumer touch points and we are thrilled to welcome her to the team,” said Brian Mariotti, CEO of Funko.

“With a strong track record of driving significant growth for consumer brands, we believe her experience and fresh perspective will be essential in leading our integrated omnichannel marketing strategy. She brings a deep customer focus to Funko and has the right expertise to take our brand to the next level and support our continued growth.”

Hartney brings more than 12 years of marketing and leadership experience to Funko, having served most recently as the vice president of marketing and merchandising for a Lowe’s affiliated company, The Mine, where she spearheaded the brand’s digital transformation.

“Funko sits at the epicentre of pop culture and this is an exciting time in the company’s history to come aboard,” said Hartney.

“This brand already has such a dedicated, passionate and active fan base and I am eager to build on that strong foundation. I have a passion for increasing brand awareness and I look forward to working with the Funko leadership team to shape the next chapter and achieve the company’s growth objectives.”

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