Hasbro ups sustainability efforts with plant-based packaging move in 2019

Hasbro will begin using plant-based materials for blister packs and plastic windows in its product packaging starting from next year.

This is the latest step in Hasbro’s journey towards sustainable packaging across its product portfolio and a new development in the battle against plastic waste.

The material in question is called bio-polyethylene terephthalate, or PET for short, a plastic made with 30 per cent plant-based material derived from agricultural by-products.

In 2010, the company eliminated wire ties and replaced polyvinyl chloride (PVC) with PET in 2013. In 2015, Hasbro achieved 90 per cent recycled or sustainably-sourced paper for packaging and in-box content, and moved from PET for post-consumer recycled (rPET) in 2016.

“At Hasbro, we take pride in designing for the environment and believe that every package makes a difference,” said Kathrin Belliveau, senior vice president, global government, regulatory affairs and corporate social responsibility, Hasbro.

“We are proud of the strides we have made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and through actions like this, we are developing a more sustainable business and reducing our environmental impact.”

Last week LEGO announced it was producing environmentally-friendly pieces to be included within sets being rolled-out this year. It was part of the firm’s plans to attain sustainability among its product output by 2030.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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