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Canal Toys launches So Glow DIY to UK arts and crafts market

Arts and crafts toy specialist, Canal Toys has bolstered its UK portfolio with the launch of its So Glow DIY range.

The collection of DIY kits enable children to create and customise their own Light Up Glitter Glow Jars as well as get their hands on a selection of collectable characters.

Aimed at children aged six and upwards, the So Glow DIY range will hit shelves from August 2018.

Paul Clarke, head of UK for Canal Toys, said: “We are proud to announce the launch of So Glow DIY, which coincides with the opening of our UK operation. The So Glow DIY range reflects our ability to spot future trends, design, manufacture and launch a range ready to support our partners for peak season.

“Reaction to So Glow DIY has been tremendous and we have started taking orders already and are looking forward to speaking to other trade customers over the next few months. We will be fully supporting this new range with a comprehensive marketing and media campaign in 2018.”

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