Disney kicks off 90 years of Mickey Mouse global celebrations this month

Disney is celebrating 90 years of its flagship character, the venerable Mickey Mouse with a host of festivities across the globe.

The party kicks off this week with a fashion show inside Disneyland, inspired by Mickey’s ‘true original’ personality. Called The Happiest Show on Earth, the show will serve as Opening Ceremony’s Spring 2018 runway show.

Disney’s collaboration with Opening Ceremony will serve as the launch of Mickey the True Original, a global celebration of Mickey’s heritage, personality and status as pop culture icon.

This year sees The Walt Disney Company celebrate the milestone anniversary year since Mickey Mouse’s big-screen debut in Steamboat Willie on November 18 1928.

The cross-company festivities will continue through h2018 and beyond and will include a new television special, a celebration at Disney parks and resorts and more.

This autumn, ABC will air a star-studded celebration of Mickey in honour of his birthday, with special guests, musical performances and more. This is to be followed by season two of Mickey and the Roadster Racers this autumn on Disney Junior.

Walt Disney parks and Resorts around the world will celebrate Mickey’s 90 on November 18 with commemorative merchandise, photo locations and more, while late 2018 and into 2019, the world’s Biggest Mouse Party, saluting Mickey and Minnie, will take place at Disney Parks worldwide.

In France, 38 design and art schools will take part in Mickey Is Art, a unique contest in which students will craft works of Mickey, inspired by their favourite artistic movement. The winning designs will be displayed this summer in 12 major train stations in France and for sale this September at Galerie Glenat in Paris.

Disney Store will continue to celebrate milestone moments for Mickey Mouse with the Mickey Mouse Memories Collection, a monthly limited release series of 12 collectable plush, mugs and cloisonné pins inspired by Mickey’s most memorable movie roles.

Disney Publishing Worldwide will introduce more than 30 titles globally as part of Mickey’s 90, including books, arts and crafts and comics.

On top of all of this, D23: The Official Disney fan Club will also be celebrating Mickey’s 90 throughout 2018 with numerous special events and box sets for fans.

Since his debut in 1928, Mickey Mouse has starred in more than 100 cartoons and can currently be seen on Disney Channel in the Mickey Mouse cartoon series and on Disney Junior in Mickey and the Roadster Racers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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