Mattel’s chief brands officer steps down

Mattel has confirmed a management shift within the business as cheif brands officer Juliana Chugg steps down.

Chugg will remain in the company, as an advisor to CEO Margo Georgiadis who will now assume greater control over the Mattel’s top brands.

Chugg joined Mattel in 2015 from General Mills Inc., where she ran its meals division with brands like Betty Crocker.

“This structure will better enable us to build on power brand momentum, while putting the necessary resources behind key growth initiatives,” spokesman Alex Clark said in a statement. “Juliana has been instrumental in positioning our brands for success, and aligning them to our transformation. We thank her for all her contributions.”

Georgiadas and chief operating officer, Richard Dickson will now take on the Hot Wheels, Barbie and more, which the divisions for each of these brands reporting directly to them.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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