Pikmi Pops enters NPD top five new properties after just one month

GP Flair is celebrating the successful launch of its new girls’ plush collectable Pikmi Pops, having seen the line enter the top five new products, according to NPD.

The pocket money line entered the NPD listing of new properties at number four and top 15 products in value just one month into launch.

Flair is now gearing up for the launch of season two this Easter, eyeing another sell-out success for the franchise with the launch of the special confetti Pikmi Pops PushMi Ups.

In conjunction with season two, Flair will be enhancing its heavyweight marketing activity with a 12 venue experiential tour for the brand. Taking the key USPs and brand values, GP Flair has created an instore activity to take on tour. Live rtime unboxing for budding online stars together with a fully branded Pikmi up a Prize game are all part of the schedule for each event.

The tour will begin in mid-march in time for the launch of the next wave of the plush collectables. The events will be publicised through social media and other channels, adding to the activity for the brand since launch.

Activity to date has included stylised FSDUs, TV, digital takeovers and a dedicated PopJam channel that has attracted almost 20,000 followers in just four weeks.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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