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New York Toy Fair celebrates biggest international turnout to date

The 115 North American International Toy Fair is celebrating its biggest turnout of international guests to date, posting an increase of 26 per cent in visitor numbers from overseas attendees.

Over 11,000 retailers, wholesalers, entertainment executives, importers and buying groups from 97 countries turned out to celebrate the four day toy fair at New York’s Jacob K Javits Convention Centre.

The show drew an increase in international trade guests of 26 per cent, as well as large delegations of attendees from outside the US, including 3,802 international visitors, of which 1,589 were global buyers.

The top five countries represented at the show, not including the US and Canada, were China, the UK, Hong Kong, Mexico and Japan.

Toy fair’s 1,049 exhibiting companies showcased new product lines and key drivers in front of 8,775 mass and specialty buyers, including delegations from over 3,900 unique retail outlets and 22 of the nation’s top 25 toy sellers, such as Amazon, Walmart, Target, Disney Store, LEGO and Dollar Tree.

Licensing executives from NBCUniversal Brand Development, Netflix, Nickelodeon Consumer Products, Paramount Pictures, Sesame Workshop, Sony Pictures, Warner Bros and more were also on site to look for new trends and forge licensing agreements with toymakers.

“New York Toy Fair 2018 was a business and media buzz success,” said Steve Pasierb, president and CEO of the Toy Association.

“The booths and aisles were packed with highly qualified toy buyers, licensors, investors, inventors and media from around the world, generating feedback that was overwhelmingly positive.

“Toy Fair delivered all the energy, creativity and innovation of the global toy industry and solidified its role as a critical gateway to the $27bn US toy market and both thriving and developing toy markets around the world. From order writing and networking to trend spotting and professional development opportunities, our guests were busy from the second Toy Fair opened right up until closing day.”

The global toy industry will come together once again next year at the 116 Norht American International Toy Fair, taking place Saturday February 16 to Tuesday, February 19 at the Jacob K Javits Convention Centre.

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