Funrise and Hasbro announces new Tonka ranges

Funrise and Hasbro have extended their licensing relationship, announcing new Tonka vehicle segments coming to retail starting in Autumn 2018.

Under license from Hasbro, Funrise will continue to drive the brand as the exclusive Tonka vehicle licensee worldwide, spearheading product development and marketing for Tonka vehicles and playsets.

The new lines will include Tonka Power Movers, a highly anticipated product range featuring Motion Drive technology and dynamically changing sounds as kids play.

There will also be a new Tonka Tinys range, including a new construction-themed carrying case playset.

In addition, Funrise will continue delivering realistic construction, rescue and urban vehicles with new versions of the iconic steel vehicles, innovative Mighty Motorized segment, realistic Mighty Fleetä and Toughest Minisä vehicles with lights and sounds, and Tinys collectible vehicles and playsets.

"We are proud to extend our long-term partnership with Hasbro," said King Cheng, chief executive officer of Funrise, Inc. "Tonka and Funrise are synonymous with quality and imaginative play, and we will continue to grow the brand globally by investing in innovative vehicles that will last for generations."

"We’re very excited to expand our relationship with Funrise," added David Henderson, senior vice president of Consumer Products North America at Hasbro Inc. "We’re committed to bringing consumers high quality and fun products like the iconic Tonka line, and we’re proud to continue to grow our relationship and bring Tonka vehicles and playsets to even more fans around the world."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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