ITV’s This Morning highlights the top toys for 2018

Popular ITV breakfast show This Morning has highlighted the top toys it believes will be big in 2018, demoing several of the products on air.

Viral sensation Gelli Baff was mentioned, introducing the slime sensation to grown-ups across the country. Zimpli Kid’s slime products have racked up a combined sum of 3.5 billion views on YouTube over the past two years.

“Our first box of Gelli Baff was sold into Toys R Us in the UK in January 2007, the exact same SKU is on sale 10+ years later – Gelli Baff is more popular than ever with new colours, effects and huge viral success behind it,” said Eejay Envi, sales director at Zimply Kids.

A wide variety of toys in other categories were also highlighted by ITV including Kids@Play’s JCB Excavator, Santander’s MoneyMonsters, Click Europe Limited’s boppiband, Magformers, K’NEX’s Thrill Rides Bionic Blast Roller Coaster, Petron’s Sureshot Crossbow, DGL Toys’ Inflate-A-Heroes, Kotobukiya’s Star Wars ArtFx+ Range and
Spin Master’s Mecanno Ferrari F1.

The full list of products featured is as follows:

Kids@Play – The Coolest Minion Electric Scooter AND JCB Excavator
Santander – MoneyMonsters
Click Europe Limited – boppiband
Magformers UK Limited – Magformers range
K’NEX – Thrill Rides Bionic Blast Roller Coaster
Petron – Sureshot Crossbow
DGL Toys – Inflate-A-Heroes
Kotobukiya Star Wars ArtFx+ Range
Zimpli Kids – Gelli Baff
Spin Master – Mecanno Ferrari F1Wicked Vision – Indoor Booma
Wicked Vision – Body Bubble Ball
Razor – Crazy Cart
Character – Soft ‘n Slow Squishies
The Minimaster Sports Company – MiniMaster FOOTBALL
Tuban – Closing in a bubble

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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