NY Toy Fair 2018: Funrise partners with Warner Bros. for Herodrive DC Super Friends

Global toy manufacturer Funrise has taken to NY Toy Fair to announce the launch of a new preschool toy line in partnership with Warner Bros. Consumer Products, in the form of the Herodrive DC Super Friends Collection.

Dropping in Autumn 2018 worldwide, the line brings the personalities of youngster’s favourite DC heroes to preschool vehicles. 

Designs based on Batman, Superman, the Flash and more will be available for a range of styles and sizes including Mash Machines, a new style of preschool vehicles that fuses together iconic vehicles such as police cars and fire trucks with DC Super Friends characters; Herodrive Power Pals plush vehicles with wobble wheels and sounds for the youngest pre-schoolers; Signal Squad, a collection of DC Super Friends-inspired stylized vehicles, each projecting its DC Super Hero’s logo; and the Batman Racer motorized vehicle with lights and awesome Batman and Batmobile-inspired sounds.

"We are thrilled to be partnering with the Warner Bros. Consumer Products team to launch our HERODRIVE line," said King Cheng, chief executive officer of Funrise, Inc. 

"The DC Super Friends are iconic characters recognized and beloved by kids all over world. They were a natural fit when developing this innovative line that brings an exciting ‘mash-up’ of vehicles and the iconic DC Super Heroes that is sure to be a hit with kids."

"We’re excited to partner with Funrise as a new global licensee that will help us bring their all-new Herodrive line to our youngest DC Super Hero fans," added Julian Montoya, senior vice president of Global Toys for WBCP. "This innovative line offers our preschool fans extended play with cool Super Hero-inspired vehicles to engage in their favourite DC Super Friends adventures."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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