NY Toy Fair 2018: PlayMonster acquires Kid O Toys

PlayMonster is continuing to broaden its portfolio with the acquisition of the developmental and educational pre-school lines from Kid O Toys.

Kid O’s product assortment promotes creativity and encourages discovery with an array of products that span pre-school, educational, music, vehicles, travel, water and building.

Founded in 2004, Kid O Toys has grown from a small retail shop in New York City to an international toy manufacturer with distributors in over 35 countries.

“Kid O has an incredible line and an impressive global presence,” said Bob Wann, chief PlayMonster of PlayMonster LLC.

“Its distinct, timeless designs and sense of discovery complement our Mirari infant and toddler line, as well as the Lauri educational line. We’re thrilled to add it to out pre-school and education segment, and overall PlayMonster portfolio.”

Lisa Mahar, founder of Kid O Toys, added: “My first son’s natural curiosity sparked my imagination and Kid O was born.

“Using my architectural training, I wanted to create toys that encouraged his discovery and exploration. 14 years later, I am delighted PlayMonster will take the reins and continue the mission of helping kids make sense of the world around them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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