NY Toy Fair 2018: Super Impulse to introduce Heidi Kenney’s Breakfast Monsters

Collectable toy firm Super Impulse has announced plans to debut Heidi Kenney’s latest creation, Breakfast Monsters at New York Toy Fair.

Artist, Kenney’s exclusive agent Infinity Licensing brokered the deal, which will see the blind0box toy distributed to leading national retailers.

“I’m thrilled to launch my next brand of collectables with Super Impulse LTD. and I know my fans will be eager to collect all of the Breakfast Monsters to build their own scary breakfast”, said Heidi Kenney.     

Breakfast Monsters features Heidi’s trademark art style crossed with a silly, spooky spin on everyone’s breakfast favourites. SI is an expert in taking classic toys and adding flavorful twists that kids adore. Kids will be able to collect their favourite breakfast treats such as Zombie Donut and Muffin Mummy, each packed in a miniature cereal box. 

"Infinity Licensing is proud to represent such a wonderful talent as Heidi Kenney" commented David Imhoff, partner with Peter Van Raalte in Infinity Licensing. "We think Heidi’s fans are going to love Breakfast Monsters as much as we do."    

“Super Impulse is honoured to partner with Heidi Kenney and manufacture toys that will fill children’s appetite for a new collectable,” said Alan Dorfman, founder, Super Impulse. We look forward to bringing a new type of fun with Heidi’s Breakfast Monsters vision.”     

To check out the line, visit Super Impulse at New York Toy Fair booth #2035.     

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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