Jazwares awarded global master toy license for Feisty Pets

Jazwares has been awarded the global master toy license for the break out entertainment property of 2017, Feisty Pets.

Under a new deal with Surge Licensing, Jazwares will be developing a new Feisty Pets toy line alongside the existing plush and will be handling the distribution.

Meanwhile, Recreation has confirmed that it will remain the authorised distributors of the Feisty Pets plush range within the UK and Ireland. The firm has been supplying the plush range since May 2017 and is now eyeing increased sales of the range for 2018 and beyond.

Feisty Pets initially launched in 2016 and became a social media phenomenon among tweens, teens and millennials. Since then, the brand that launched originally as a collection of interactive toys, has grown out to cover a series of YouTube shorts produced by Feisty Films.

Now, with Jazwares in position to handle new toys, plush and distribution, Surge Licensing plans to take Feisty Pets to ‘Hollywood and beyond.’

“Feisty Pets is one of the hottest crazes happening in toys right now,” said Laura Zebersky, chief commercial officer, Jazwares.

“We are so excited to be part of this phenomenon and can’t wait to create 360-degree experiences worldwide.”

Surge Licensing’s VP, Elan Freedman, added: “While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while other may debut as limited-edition characters.

“The toy range will be available in every store and on every e-commerce platform imaginable.”

Surge Licensing concludes by stating that ‘Fesity Pets will be the next biggest global entertainment franchise and it all starts now, spring 2018.’

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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