Entertainment One has named Jazwares as master toy partner for Peppa Pig across Germany, Austria and Switzerland.
The firm is to develop an extensive line of figures, playsets and feature plush that will launch at retail in 2018 ahead of the Christmas and Back to School seasons.
Local Agent Super RTL is managing the consumer products roll out in addition to supporting the brand as the key broadcaster.
“We’re excited to have Jazwares on board as the master toy partner for Peppa Pig across the GAS region”, said eOne’s SVP international licensing, Ami Dieckman, Family & Brands.
“With Super RTL bolstering broadcast and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products programme and we look forward to taking the property to new heights.”
“We are absolutely thrilled to have Peppa Pig on board now, both for content and CP business. eOne has established a billion dollar franchise all over the world and our objective now is to bring the international success of Peppa to the German speaking territories,’ added Hendrik Rinsche, head of merchandising & licensing at Super RTL.
“Thanks to high-quality programming SUPER RTL is by far the most popular TV channel among kids in Germany and our combination of cross media-platforms means the SUPER RTL licensing agency guarantees high-coverage brand building.”
eOne has also partnered with European market leaders including Simba for outdoor toys, Ravesburger for games and puzzles and Character World for home and bedding, with all partners launching from September 2018.