Transformers, Nerf and Hasbro Gaming fuel toymaker’s revenue growth as Star Wars and Yo-Kai Watch stagnate

Hasbro has seen net revenues for the full year 2017 increase by four per cent to $5.21 billion versus a $5.02 billion in 2016.

According to the global toy maker’s annual report, 2017 net revenues include a favourable $7.92 million impact from foreign exchange.

The increase in revenue has been largely attributed to Hasbro’s franchise brands, Hasbro Gaming and the company’s emerging brands, including immersive brand experiences across consumer products and digital gaming.

“Our strong performance ranked Hasbro number one across the G11 markets for the full-year 2017,” said Hasbro’s chairman and chief executive officer, Brian Goldner.

“In the fourth quarter, Hasbro Franchises Brand revenues increased 11 per cent. However, overall consumer demand slowed in November and December both for the industry and for Hasbro. A decline in partner brands and Europe revenues resulted in us not meeting our fourth quarter revenue expectations.

“Looking ahead, our innovative lines are supported by robust storytelling and digital initiatives that position us well for 2018 and beyond.”

According to Hasbro’s chief financial officer, Deborah Thomas, over the past five years Hasbro has added over $1bn in revenues to its top line, growing revenues for four consecutive years, while increasing operating profit, net earnings and generating significant cash flow.

“Hasbro is in a strong financial position with the cash and profitability to invest in growing our business for the long term,” she said. “Our team’s excellent job of understanding and assessing the global tax environment and managing associated risks contributed to strong underlying net earnings growth.”

Entertainment and licensing segment net revenues increased eight per cent to $285.6 million compared to $265.2 million in 2016. Full year gains were driven by growth in consumer products and digital gaming, as well as the addition of Boulder Media.

Hasbro’s total gaming category, including all gaming revenue, most notably Magic: The Gathering and Monopoly, included in Franchise Brands, totalled $546.4 million for the fourth quarter of 2017, up five per cent from last year.

Full year 2017 franchise brand net revenues increased ten per cent to $2.57 billion driven by revenue growth in Transformers, Nerf, Monopoly and My Little Pony.

Partner brand net revenues decreased 10 per cent to $1.27 billion. An increase in Beyblade, Marvel and Sesame Street revenues was more than offset by a revenue decline in Star Wars, Yo-Kai Watch and Disney Frozen.

Hasbro Gaming net revenues grew by 10 per cent to $893.0 million. New social games such as Speak Out, Toilet Trouble and Fantastic Gymnastics were among many which contributed to the growth. In addition, several other gaming brands grew, including Dungeons and Dragons, the launch of Dropmix and growth in digital gaming.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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