Character celebrates solid sales for squishy collectables

Character Options has reported strong sales for its newly launched Soft’n Slo Squishies collectables line adding to the firm’s slow-rising collectables success with the Cake Pop Cuties brand also creating high volume sales at retail.

“We are delighted with the response both from retail and the children who collect," said Jerry Healy, marketing director at Character. "This is a craze which we know is only going to grow, especially with all the marketing which begins this week. Our TV advertising starts this weekend, influencer work is underway, and we are excited by what lies ahead for this cool brand.”

Soft’n Slo Squishies were a much-talked-about brand at London Toy Fair last month, with UK demand for collectables rising to match the US craze. To satisfy the consumers, Character pulled out all the stops to deliver early to retail and has seen the move pay off with swift sales within days of stocks reaching store. Already collectors who can’t get enough of Squishies are flooding the stores; and this is without any TV advertising so far – the campaign starts this week. 

“It is apparent that the huge demand for slow-rising foam toys in the UK will echo what is happening in the US,” added Healy. “Character Options is geared up for this and we have massive amounts of stock being delivered throughout the spring and beyond as new waves of both Cake Pop Cuties and Soft’n Slo Squishies are introduced.”

If you wish to find out more about either of these new lines, contact Character on 0161 633 9800.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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