Posh Paws welcomes Tatty Teddy to the popular plush portfolio

Posh Paws International has welcomed a new member to its portfolio of licensed plush with the introduction of Tatty Teddy.

In a new partnership with Carte Blanche, the Essex-based firm will now develop and supply a range of Tiny Tatty Teddy Baby and Infant Plush for the UK and Ireland.

Already a successful nursery brand within greetings cards and giftable lines, the new deal will see a core collection of plush toys that will include a traditional bear soft toy alongside comforters, activity toys and ring rattles.

The range will enter the market from as early as autumn 2018. The company will also be working with retailers on exclusive designs to support the continued success of the brand’s apparel ranges.

Laura Bull, marketing manager of Posh Paws, said: "We are delighted to be working with Carte Blanche on this much-loved brand.

"The Tiny Tatty Teddy design is truly timeless and with them we will be able to create a product line that is synonymous with a baby’s very first teddy."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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