Emoji has teamed up with the brainiacs at Zimpli Kids to create a new bath time and creative range featuring the popular Emoji brand.
In a deal secured by Bravado, Zimpli Kids will now introduce a unique collection of products with five new SKUs: Chocolate emoji maker, emoji Gelli Play Pods, emoji Gelli Baff Pods and two versions of emoji Baff Bombs.
The bath time products focus on a new concept of Display and Play. The emoji Gelli Play, Gelli Baff and Baff Bombs are encased in a plastic emoji shaped pod.
Another new product in the range is the Chocolate emoji maker, allowing kids to get creative and make their own chocolate emoji bar by melting the milk, dark and white chocolate in a bowl of warm water, placing the emoji stencil underneath and creating their own icon in chocolate form.
Zimpli Kids’ Gelli Baff and Slime Baff products have clocked up over 3.5 billion views on YouTube from independent reviewers worldwide in just over two years.
In early 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids.