Golden Bear has revealed a new line of licensed Dinosaur Roar plush toys at London Toy Fair.
Owned by kids’ media company Nurture Rights and created by Peter Curtis, The World of Dinosaur Roar! teaches pre-schoolers about dinosaurs with fun and engaging stories through books and licensed merchandise produced in association with the Natural History Museum.
The new soft toy launch includes favourite characters Dinosaur Roar, Munch, Stomp and Boo, each with their own individual sounds.
There is also a collectable range of keyring toys and a large feature plush called Roaring Dinosaur Roar, who will let out a mighty roar when squeezed. The core market for the Golden Bear range will be children aged two to five, as well as gift givers and dinosaur fans everywhere.
All licensed ranges, including the new Golden Bear range, carry the Natural History Museum logo and help raise money for the institution.
"The stars of this educational and entertaining new property are fun, beautifully drawn and full of character – absolutely perfect for children’s plush," said Golden Bear. "They certainly turned heads at Toy Fair!”
The licensing campaign for Dinosaur Roar has been handled by leading agency Bulldog Licensing, who have targeted retailers across the UK and Ireland.
“The Dinosaur Roar plush range is great fun and looks fantastic,” says Bulldog MD Rob Corney. “There was a hugely positive reaction at Toy Fair from everyone who saw it and I’m certain it’s going to be a massive seller when it hits retail.”