Spielwarenmesse honours innovative products with the ToyAwards

Spielwarenmesse has honoured the top four most innovative toy products of 2017 at the opening ceremony of 2018’s Nuremberg Toy Fair event.

In the Baby & Infant category, first place was clinched by the Kullerbü for its Car Park Play Track from Habermaass, whereas Silverlit Toys Manufactory claimed victory in the Pre-school category with its Robo Chameleon. 

The SchoolKids category was won by Pepper Mint and the Treehouse Adventure experimentation set by Franckh-Kosmos Verlag. Built to a scale of 1:87, the VW T1 Samba by Tamiya-Carson Modellbau was first to cross the finish line in the Teenager & Adults category.

A ten-member jury, comprising market researchers, educators, international sales agents and a toy safety expert, selected the four ToyAward winners from 643 entries, up from 635 in 2017. 

This record number of entries underlines once more the high profile of this prize which ranks among the most important accolades in the toy industry. The prize winners were judged on aspects such as fun factor, originality, safety, sales potential at retail, workmanship & quality and accessibility of the product concept.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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