Universal Brand Development and the LEGO Group have announced their largest Jurassic World partnership to date, offering an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection.
Looking ahead to the blockbuster’s cinema release in June, constuction sets that span every LEGO age category will be heading to retail as well as two all-new, animated videos, as well as a collection of soft lines and publishing to further diversify the brand’s reach.
"Fans embraced LEGO Jurassic World with our initial product launch, and we couldn’t wait to come back and give them more of what they love with new ways to play and new opportunities to interact with the brand," said Vince Klaseus, president of Universal Brand Development. "The expansion of our partnership reflects Universal’s objective to create lifestyle programs and engaging fan experiences that reach every age category, 365 days-a-year."
Universal and the LEGO Group will globally launch 13 constructions sets that span across the various LEGO play categories: LEGO Systems (ages 6+), LEGO Juniors (ages 4-7) and LEGO DUPLO (ages 2-4), plus a collectability offering with LEGO BrickHeadz, available this spring only at Walmart. The sets will hit shelves in April, with retailer exclusives at both Toys R Us and Walmart. Additionally, fans will find new soft line and publishing offerings available later this year.
"We are thrilled to be expanding on our long-standing partnership with Universal in 2018. This year will bring a wide assortment of LEGO construction sets, collectables, licensed apparel and animated content, all based on Jurassic World: Fallen Kingdom," said Jill Wilfert, vice president of Inbound Licensing and Entertainment for the LEGO Group.
"Jurassic World is an iconic property that appeals to both adults who grew up with the property and to their kids who have embraced this world with the new films. The team at Universal has a strong long-term plan in place that will continue to build the property globally, and we are excited to give LEGO builders of all ages even more options when it comes to playing with Owen, Claire and the iconic dinosaurs like Blue in LEGO form."
More sets and information regarding the lines will be revealed at New York Toy Fair in February.