Toys R Us has confirmed it will shut about one fifth of tis stores in the US in the coming months as the store tries to emerge from bankruptcy.
The closure of around 180 US stores will begin in early February and continue until mid-April, chief executive David Brandon said in a letter on its website.
Brandon, who joined as chief executive in 2015, acknowledged gaps in customer experience during the vital holiday season but pledged to focus on improving shopper experience, both at its stores and online.
The chain will also roll out deep discounts and revamp its loyalty programme to lure more shoppers.
The company filed for bankruptcy protection just ahead of the 2017 holiday season in the US and Canada to restructure $5bn of long-term debt.
Toys R US has set aside more than $400m out of its $3.1bn in bankruptcy loans for sprucing up stores over the next three years with more experiences and better paid staff.
The company said it plans to remodel a number of locations by converting them into co-branded Toys R Us and Babies R Us stores while also investing in websites.
All 83 Toys R Us stores in Canada will remain open.