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The shortlist for this year’s Spielwarenmesse ToyAwards finalists has been revealed, spanning Baby and Infant, Pre-school, School Kids and Teenager and Adult.
397 companies from across the world submitted 643 new products for the 2018 ToyAwards, a ceremony that will be held during the opening day of the show on January 30th.
‘For 15 years, the awards has been one of the most important recognitions in the industry, often seen by consumers as a crucial quality seal,’ said the show’s organisers via a press release.
Prior to the 69 Spielwarenmesse, an eleven-strong panel came together in Nuremberg to choose the best three products for each of the four age groups categories from all the submissions.
The panel judged all submissions based on the criteria of gaming fun, originality, finish and quality, safety, comprehensibility of product concept as well as potential success in the retail trade.
The nominees for the Toy Awards 2018, are:
Baby & Infant
Activity-Pinguin kuckkuck – Coppenrath Verlag
Kullerbü – Spielbahn Parkhaus – Habermaass
Raki – Pars Pro Toto
Pre-school
ARIA – Wise Toys
My Wooden Magnet Notebook – Comet Novelty
Robo Chameleon – Silverlit Toys Manufactory
School kids
Feber Mad Racer – Famosa
Oonies Inflator Starter Pack – Moose Toys
Pepper Mint un das Baumhaus-Abenteur – Kosmos
Teenagers and Adults
1:87 VW T1 Samba Bus 2.4G 100 per cent RTR – Amiya-Carson Modellbau
Modellbahn im Akenkoffer – Noch
Watercolour Waves Limited Edition Mermaid Tail and Monfin Set – Blue Srpign Partners
