Nuremberg 2018: Spielwarenmesse ToyAwards finalists revealed

The shortlist for this year’s Spielwarenmesse ToyAwards finalists has been revealed, spanning Baby and Infant, Pre-school, School Kids and Teenager and Adult.

397 companies from across the world submitted 643 new products for the 2018 ToyAwards, a ceremony that will be held during the opening day of the show on January 30th.

‘For 15 years, the awards has been one of the most important recognitions in the industry, often seen by consumers as a crucial quality seal,’ said the show’s organisers via a press release.

Prior to the 69 Spielwarenmesse, an eleven-strong panel came together in Nuremberg to choose the best three products for each of the four age groups categories from all the submissions.

The panel judged all submissions based on the criteria of gaming fun, originality, finish and quality, safety, comprehensibility of product concept as well as potential success in the retail trade.

The nominees for the Toy Awards 2018, are:   

Baby & Infant

Activity-Pinguin kuckkuck – Coppenrath Verlag

Kullerbü – Spielbahn Parkhaus – Habermaass

Raki – Pars Pro Toto


ARIA – Wise Toys

My Wooden Magnet Notebook – Comet Novelty

Robo Chameleon – Silverlit Toys Manufactory

School kids

Feber Mad Racer – Famosa

Oonies Inflator Starter Pack – Moose Toys

Pepper Mint un das Baumhaus-Abenteur – Kosmos

Teenagers and Adults

1:87 VW T1 Samba Bus 2.4G 100 per cent RTR – Amiya-Carson Modellbau

Modellbahn im Akenkoffer – Noch

Watercolour Waves Limited Edition Mermaid Tail and Monfin Set – Blue Srpign Partners

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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