Rainbow launches new Disney Infant ranges

Rainbow Designs has revealed a new line of plush character-led developmental toys in the form of the Disney Baby collection featuring a plethora of iconic Disney characters.

Disney Baby stars a host of renowned characters including Minnie Mouse, Tigger, Dumbo, Winnie-the-Pooh and Mickey Mouse. For Disney’s most famous of characters, Mickey Mouse, 2018 is a very special year as he celebrates his 90 anniversary.

The baby soft toys in this charming Disney Baby collection feature a variety of developmental activities to entertain inquisitive minds, encourage baby’s early developmental skills and promote sensory play.

"The characters from Disney need no introduction and we’re delighted to be launching these stunning infant ranges to retailers at Toy Fair," said Anthony Temple, managing director at Rainbow Designs. 

"Both Disney Baby and the new Winnie-the-Pooh collection offer all of the important and looked-for values by parents and gift buyers: quality, nostalgia, reassurance along with the enduring appeal of much-loved characters.”

Disney Baby and the Winnie-the Pooh-collection in a floppy style follow hot on the heels of Rainbow’s successful launch of the Classic Winnie-the-Pooh ‘Hundred Acre Wood’ collection released last autumn.

The new Disney Baby collection is part of Rainbow’s diverse licensed portfolio as the home of classic characters. Among Rainbow’s stable is Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer and Roald Dahl. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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