The first day of Toy Fair 2018 kicked off in style with the reveal of the top 25 Toy Fair Hero toys, selected by an independent panel of retailers and industry experts.
Toy Fair’s Hero Toys represents some of the most exciting and innovative products launched at Toy Fair today.The awards provide one of the first opportunities to see these potentially best-selling toys, before they are officially launched throughout the year.
The list represents all the benefits that children can get from play, from inspiring imagination and getting kids active to learning about emotions and exploring the world around them, there’s even something in there for the adults.
"Toy Fair’s Hero Toys celebrates the success and ingenuity of the UK toy industry,” commented Rebecca Deeming, public relations manager, BTHA. “The awards judge major brands and start-ups equally, so both can be recognised for their innovative ideas across all toy categories. From the next collectables craze to this year’s must-have Christmas present, we believe these toys could be the talk of the playground in the coming months. Congratulations to everyone that was selected!”
“We are thrilled that our Rubik’s Cube jigsaw has been recognised as a ‘hero toy’ by the BTHA experts," said Emily Charles, Gibsons’ product development manager.
"The Rubik’s Cube is such an iconic toy and we’ve worked hard to ensure that the jigsaw puzzle is just as tricky to complete as the Cube itself!”
Lori Heiss Tiplady, VP toys & publishing at The Smiley Company added: "From the moment we saw Gibson’s fantastic Iconic Brands Collection puzzles we knew that Rubik’s would be a perfect addition to the range with its world-famous Cube. We are so pleased that the final result has met with such an enthusiastic reaction from the trade and the honour of being awarded a Toy Fair Hero award by the British Toy & Hobby Association at this year’s London Toy Fair, and can’t wait to see it at retail later this year."
Toy Fair’s Hero Toys winners can be found on display outside the Press Office at Toy Fair.
The full Toy Fair’s Hero Toys list is:
Nerf N-strike Elite Surgefire blaster
Stand: Gallery Suites
Glove a Bubbles
Soft ’n Slow Squishies
RRP £4.99 / £9.99
Rubik’s Cube 500-piece Jigsaw Puzzle
Charlie and the Chocolate Factory Hand Puppet and Finger Puppet Set
Marshall’s 6vFightin’ Fire Truck
Jetson Electric Jetskates
Stand: Gallery 155
Botley the Coding Robot Activity Set
AugmentifyIt SPACE Augmented Reality (AR) Quiz Game
H Grossman Ltd
Playmobil 9227 Wedding Limo
Stand: Gallery 210
Vivid Toy Group
Talk and Sing Nella
John Adams Leisure
Strictly Come Dancing – The Board Game
Meccano Ferrari F1
Love Island The Game
Sylvanian Families Grand Department Store Gift Set
Of Dragons, Fairies and Wizards Wands
Hot Wheels DRX Monster X-Terrain Drone
Stand: Gallery 123
Flair Leisure Products
Ben 10 Omni Launcher Battle Figures
Posh Paws International
My Teddy Bear Pooh 10”
Stand: Gallery 140
NMP Collins Innovations
Sensory Balance Beams
RRP £167.99 – £480
Stand: Gallery 149
Stand: Gallery 520