Sambro blasts into slime with Nickelodeon

Nickelodeon has signed an international licensing deal with Sambro to launch a range of slime products across the UK this spring.

The hero product in the range – one developed for kids aged three and upwards – is the Nickelodeon Slime Blaster, a pump action style device that projects the slime up to seven meters.

Also available is a Hyper Blaster Accessory Pack, which will allow kids to enhance their Slime Blaster and contains a holster for rapid sliming as well as a further ten packs for instant slime.

The pair will also be catering for kids with a creative streak by introducing a ‘make your own’ range. Comprising slime powder and slime activator, kids can mix, shake and make green, pink and blue slime.

Mark Kingston, senior vice president, Nickelodeon and Viacom Consumer Products, Viacom International Media NEtworks, said: "Slime is iconic and synonymous with both Nickelodeon and free spirited fun."

Nikki Samuels, licensing director at Sambro, added: "We love working with Nickelodeon and this partnership is one of the best yet.

"Slime is one of the most popular crazes among kids today. The line enables kids to both make slime and get creative in its applications."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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