Hape appoints Kieran Elsby as global B2C marketing manager

Wooden toy firm Hape has bolstered its marketing department with the appointment of Keiran Elsby as global B2C marketing manager.

Elsby will oversee global plans for the toy firm, working across the company’s China and UK offices, working closely with global marketing director Christoph Bettin.

Elsby will also represent the brand at events and trade shows including the upcoming London Toy Fair and Nuremberg Toy Fair.

Elsby will also continue in his role as director of Media PR, a marketing and PR agency founded and which now works with over 40 international brands globally. The firm belives this experience of working in numerous countries for various brands and sectors that will help position Hape as a market leader.

Elsby and Bettin have previously worked together as Media PR to provide Marbel’s full marketing suite.

Elsby will be available for meetings and interviews at London Toy Fair this week.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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