Vivid Group reveals company rebrand

Vivid Group has revealed a company-wide rebrand complete with a new logo and corporate leadership team.

The company celebrated its 25th anniversary in 2017 and was acquired by Privet. The firm has already outlined several 2018 projects including a partnership with Nickelodeon’s Nella the Princess Night, which will be showcased at the upcoming toy fairs.

Already experiencing strong success across Europe through the company’s Crayola division, numerous toy lines, and in the UK with Drumond Park, Vivid will also announce significant new distribution partnerships designed to further strengthen its position within the industry.

“The new Vivid logo represents a dynamic shift for the company in the way we manage and develop our business both internally and as a global player in this dynamic industry,” comments Tony Hicks, CEO of Vivid. 

“The creative team here at Vivid worked hard to develop a logo that best reflected our ideology and our company ethos with fun at its core but responding to the growing need for a corporate identity that could be adaptable across traditional and new communication platforms as well as on pack. The design is indicative of our global aspirations under new ownership and leadership.” 

The new logo will be rolling out over the next few months across all Vivid communication channels and packaging with a view to being fully completed by Spring 2018. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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