EOLO toy and book deal sends Arty Mouse to Turkey

Arty Mouse Publishing is heading to Turkey having secured a new partnership with EOLO to deliver a new line of educational toys and books to the region.

In a deal brokered by Animation International Turkey, EOLO will deliver a raft of toys and books for pre-schoolers that emphasises the company’s mission to enable kids to learn through play.

Arty Mouse is a small character who is ‘big on creativity’ as he and his friends introduce simple creative skills that enable children aged three to six to express what they see in the world around them.

Steve Munnings, sales director at Top That Publishing, the team behind Arty Mouse, said: "We are thrilled that Arty Mouse products will now be available to children in Turkey.

"EOLO’s core belief that children’s toys and games should arouse curiosity, trigger creativity and support development is in perfect sync with the vision for our unique early learning through art brand."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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