SuperZings taps Lisle Licensing for consumer product expansion

Magic Box International has appointed Lisle Licensing as the UK and Eire licensing agent for its new collectables brand, SuperZings.

Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a Hero vs. Villain rivalry theme.

Clad in superhero capes and eyemasks, there are more than 80 characters to collect, each with a matching ‘rival’ which adds new dimensions to the collectable mechanic.

The SuperZings all live together in Kaboom City and there are 36 regular characters available in two different colour-themes, plus six silver and two gold rare and one enigma super rare SuperZing. The figures all have their own superpower and profile, pocket money Supercars to get around and live in Hideouts, which can also be used to launch characters into the air.

Lisle Licensing’s Francesca Lisle, said: "From the second we were introduced to SuperZings, we knew there was an extremely new and exciting toy line perfect to be licensed.

"This has been a very interesting and innovating category in our industry and we are thrilled to be representing Magic Box Toys."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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